In 2012, I had the opportunity to present a collection at the Seattle Art Museum with Seattle magazine where my collection was honored with the Neiman Marcus Design Award.
Not only did I design this collection, but I also owned all pattern work, sample sewing, and collaborated in the runway experience design.
models: TCM Models and Talent
hair + mua: Gene Juarez
photography: Team Photogenic
In 2012, I had the opportunity to present a collection at the Seattle Art Museum with Seattle magazine where this collection was honored with the Neiman Marcus Design Award.
Not only did I design this collection, but I also owned all pattern work, sample sewing, and collaborated in the runway experience design.
models: TCM Models and Talent
hair + mua: Gene Juarez
photography: Team Photogenic
This external target customer document was generated using US Census and American Community Survey data research and analysis.
For more information on my background in Urban Planning and Design, please see my blind, peer-reviewed contribution entitled, "Design Thinking: A potential platform for the 'reflective planner and practical scholar' to speak?" to Eco-City and Green Community: The Evolution of Planning Theory and Practice, edited by Zhenghong Tang, Ph.D.
This document demonstrates the multi-channel content and business model strategy. It helped define not only the role of the eCommerce website, workshop/showroom, and wholesale business but also how the three channels were to provide a consistent user experience.
I designed and managed my workshop eCommerce website while launching the studio Flagship Peplum jacket. In addition to product photography, model casting, and UX/UI design, my other responsibilities included fabric and trim sourcing, pattern cutting, and tailoring.
model: TCM Models and Talent
photography: Erin Roby
I designed and managed my workshop eCommerce website while launching the studio Flagship Peplum jacket. In addition to product photography, model casting, and UX/UI design, my other responsibilities included fabric and trim sourcing, pattern cutting, and tailoring.
model: TCM Models and Talent
photography: Erin Roby
The Erin Roby workshop/storefront was a bespoke tailoring studio on Bainbridge Island. The concept experience design is pictured to the left and final storefront is pictured right.
artwork + photography: Erin Roby
Fall 2013 collection and line development design concept.
Product development informs the UX design process. This document attempts to articulate the design development and branding efforts.
illustration and photography: Erin Roby
This external document was created to communicate brand and collection concepts around the user's runway experience.
layout & graphic design: Erin Roby
Think big to think small.
Hair & Make-up, Shoes & Accessories are not to be overlooked in the development and presentation of runway collection.
photography: see sources in image.
graphic design and layout: Erin Roby
This runway scene anchored the user experience during the presentation of the collection. I took great care working with industry mentors to create this immersive concept and drew extensively from research experience in Personal-Environment-Behavior relationships.
For more on my background in Urban Planning and Design, please see my graduate research on Person-Environment-Behavior relationships with Doug Amedeo, Ph.D. I was fortunate to contribute to the paper entitled, "Social Categorization, Space, and Environmental Design," presented at the Environmental Design Research Association (EDRA) 2010.
models: TCM Models and Talent
photography: Erin Roby (left) + Dennis Wise (right)
I was responsible for the design, pattern cutting, and sewing of each piece in the collection.
models: TCM Models and Talent
hair + mua: Gene Juarez
photography: Team Photogenic
I was responsible for the design, pattern cutting, and sewing of each piece in the collection.
models: TCM Models and Talent
hair + mua: Gene Juarez
photography: Team Photogenic
Independent Designer Runway Show
In 2013 I was chosen to show a collection at the Independent Designer Runway Show by the Bellevue Collection. This show was the culmination of 6 months of mentorship by local industry leaders. That night I received a cash prize and 1st runner-up.
I was responsible for the design, pattern cutting, and sewing of each piece in the collection.
models: TCM Models and Talent
hair + mua: Gene Juarez
photography: unknown